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 To find many of the houses these real estate investors purchase they use companies who provide real estate leads. The real estate leads consist of contact information from how owners who want or need to sell their house. Many of the home owners who ask to be contacted by a real estate professional are motivated to sell their home quickly. This smart investment plan can be a great way to improve neighborhoods and allow individual investors to gain capital and long term equity in a stalled and shaky real estate market. Although typically known as risk takers, these particular flipping companies are making long term, calculated investments that should pay off in the future.